Integrated Payments
Must-Have Future-Proof, Frictionless Integrated Payments Features
Chris Wheeler ● August 3, 2024 ● 2 min read
Sure, slapping on a "quick and easy" payment platform like Stripe might seem like the golden ticket to offering payments for your clients. But beware, because an easy integration doesn't always translate to long-term value. While the initial setup might be a breeze, the system might not be flexible enough to adapt to your clients' evolving needs or the ever-changing payment landscape.
Before you dive headfirst into integration, take a step back and consider the platform's growth potential. Can it keep pace with payment innovations and customer expectations for seamless friction-free transactions, especially as your clients' businesses scale?
Today, your clients might only accept standard credit and debit cards. But down the road, they might want to offer smoother, faster checkout experiences by enabling ACH payments, contactless options, or mobile wallets.
Furthermore, your customers might want to take advantage of Level II or Level III processing for business-to-business (B2B) or business-to-government (B2G) transactions to decrease their processing fees. And for clients venturing into subscriptions, an account updater can be a lifesaver, minimizing declined payments and keeping the cash flow flowing.
Other features that can remove friction from payment transactions include:
Hosted payment pages (HPPs)
Customizable HPPs allow your clients to direct their customers to a payments page that your payments partner hosts, eliminating web development and maintenance. HPPs also reduce Payment Card Industry (PCI) scope, since payment data is collected and managed by the payment processor, not your client.
Virtual Terminal
For greater flexibility, find a payments partner that allows merchants to run transactions, from sales to refunds, voids, and credits, from any computer or device. A PCI-compliant virtual terminal solution gives your clients those capabilities.
Electronic Invoicing
Choose payments integration that allows your customers to generate invoices digitally and accept one-time payments, payments through their accounts in a payment portal, or recurring payments for subscriptions or regular services.
You'll see higher customer satisfaction and more ROI from payments integration if your partner's platform offers functionality that allows your users to transact in ways that make the most sense for their businesses.
Although your clients may not need all the features of your payment platform today, they'll have the option to use them when their business operations scale or change in the future – without requiring you to invest the time and expense of a new processing integration.
For more information, download our ebook The (Not So) Secret Ingredients of Successful Integrated Payments or contact us.