Integrated Payments
The Key to a Frictionless Payment Experience for B2B SaaS Platforms
Meredith Weigelt ● August 2, 2023 ● 5 min read
With the swift pace of the current business environment, where rate and responsiveness are vital, an effortless billing experience can make or break a B2B SaaS business's prospects. The ability to onboard clients swiftly, enable instant payment acceptance, and simplify pricing decisions, can significantly impact the success of a software vendor. In this article, we delve into the essential components that make up a frictionless payment experience for B2B SaaS platforms known in the industry as Independent Software Vendors (ISVs). From expedited onboarding processes to transparent pricing models and robust customer support, we explore how these elements work together to empower businesses and drive growth. Join us as we uncover the strategies that lead to a more efficient, customer-centric approach to payment processing.
How Fast Do My B2B Customers Need To Accept Credit Cards Payments?
How fast do your customers actually need to begin accepting payments in your software? Can they register for your software instantly and begin use immediately - with no training or sales interaction and begin accepting payments that day? If you answered yes - YOU NEED a Payment Facilitator (PayFac) pure and simple. If you answered no to that question because of your sales process, installation, training, or any other reason, you don’t need PayFac. Stay tuned for our next blog that goes into detail on the pros and cons of Payfacs.
Same-Day Merchant Set Up for Immediate Results
When it comes to choosing a payment processor, it's important to prioritize a seamless onboarding experience that allows businesses to start accepting payments quickly. Your payment processor should understand the importance of this and how it fits your needs and offer efficient procedures such as customer self-sign up and algorithmic underwriting automation. By leveraging a streamlined onboarding process, businesses can swiftly integrate their chosen payment processor and begin accepting payments without unnecessary delays. This accelerated setup not only saves valuable time but also enables businesses to promptly and efficiently meet their customers' payment needs. Recognize the importance of providing a smooth and efficient onboarding experience, regardless of the specific payment processor you choose.
How Can I Simplify Decision-Making For My Customers Surrounding The Cost To Accept Credit Cards?
Standardized pricing models have evolved to help business owners better understand and make sense of the costs involved in accepting cards. This means that customers don't have to spend precious time negotiating rates or trying to understand interchange's complexities. By removing any need for pricing conversations, you can streamline your customer experience; however, note you are doing so at a cost to them as there is a healthy margin hidden in most of these rate structures. Alternatively, there are ways to offset the cost of accepting payments to business owners by pushing these costs onto their customers - commonly known as Cash Discount or Surcharging.
How Important Is Support To You and Your Customers?
Support is of utmost importance to both you and your customers in the payment processing journey. Understanding that each software platform has distinct requirements which payment processors should strive to deliver personalized support options. Through troubleshooting, comprehensive FAQs, QR-Code-based self-help, and user-friendly tutorials, customers gain swift access to important information, minimizing hurdles and guaranteeing a smooth onboarding and payment experience. Building a solid and fulfilling connection between payment processors and software is made possible by readily available support resources that keep the focus on growth and providing great service.
What Makes Paystri Special
Paystri sets itself apart in the realm of onboarding Independent Software Vendors (ISVs) by providing truly frictionless solutions. We deeply understand the significance of a seamless onboarding process, as it directly impacts your ability to efficiently serve your customers and fuel business growth. Our commitment to excellence begins with our emphasis on customer self-registration, empowering your customers to sign-up for payments with ease and efficiency. By eliminating unnecessary back-and-forths and simplifying the onboarding process, your customers can quickly get started accepting payments.
We recognize that time is of the essence for ISVs. That's why we take immense pride in offering same-day merchant setup, a game-changer for your business. With Paystri, you can start accepting payments on the same day that you sign up, giving you more time to concentrate on what matters most—serving your customers and growing your business.
Our dedication to exceptional customer support is unwavering and evident through our innovative QR code-based self-help system. At Paystri, we believe in empowering our customers with the right tools to navigate any challenges swiftly. By scanning a QR code, your customers gain access to a comprehensive self-help portal, equipped with step-by-step guides, video tutorials, and FAQs tailored for your software. This ensures that any questions or concerns are addressed promptly and comprehensively, ensuring a smooth and rewarding payment experience. We boast a remarkable 93% call answer rate within 30 seconds or less. When it comes to resolving customer service issues, our dedicated team is highly efficient, with an average handling and resolution time of just 7 minutes. In a world where reaching a human for support is rapidly vanishing, we stand ready to support you and your customers every step of the way, allowing you to unlock the full potential of your ISV business.
Ready to learn more about how we can make onboarding a smooth process for your team and your customers? Contact us today to get started! Our team of experts is eager to assist you every step of the way, ensuring a seamless onboarding experience that sets you up for success. Don't let cumbersome onboarding processes hold your business back; choose Paystri and let us help you thrive in the dynamic world of payment processing.